State of Retailing Online

Members Only

SORO 2020 is a free download for NRF members and is available for non-members to purchase from Forrester Research.

The annual State of Retailing Online study conducted by NRF and Forrester examines the impact of ecommerce and provides key metrics for benchmarking.

The survey examines retailer attitudes and investment levels for critical digital commerce issues.

The State of Retailing Online 2020

An overview of metrics from 2019 as well as retailers’ key priorities, investments and challenges for 2020.

Previous editions of SORO

LePrix is reinventing how retailers source pre-owned luxury

Retail Gets Real episode 314: Co-founder Emily Erkel on today’s resale landscape and what customers are looking for.

Retail tech executives on how to remain agile and innovative

Leadership challenges and opportunities to create a seamless customer experience.

3 ways retail MarTech leaders are preparing for the consumer of the future

NRF Nexus: Artificial intelligence, consumer behavior and the in-store experience are top of mind.

How generative AI is revolutionizing retail

Company executives share insights from a ‘member-obsessed’ journey of innovation.

How Zappos finds success by building empathy for customers

Head of Marketing Insights Alex Genov on the human side of data and business.

Best Buy leverages data, shopper attitudes to create a leading experience

NRF Nexus: Chief Marketing Officer Jennie Weber on the evolution of the consumer.