NRF Member Spotlights

Customer service in retail
Join our NRF Member Spotlight network

The NRF Member Spotlight is an exclusive opportunity for members to highlight their business and share insights and latest initiatives with the retail industry.

Participants will be provided a series of short questions to craft an interview-style blog post, which will be promoted in the member newsletter, NRF website and social media.

Take advantage of this premier benefit and share your brand’s story.

Previous spotlight topics:
  • Consumer trends

  • Community engagement

  • Innovations

  • Retail tech

  • Retail trends

  • Sustainability

  • Seasonal holidays

NRF members are welcome to provide content recommendations.

Retail store

How to be featured in NRF’s next Member Spotlight:

If your company has an interesting story or initiatives to share with the retail community, please fill out the form below or contact Alexa Herman, NRF’s marketing manager.

NRF Member Spotlight interest form:


Explore NRF Member Spotlights:

9 NRF members celebrating Black History Month with social impact initiatives
McDonald's Change Leaders
NRF member spotlight: Retailers including Burlington, Hallmark and Macy’s are celebrating Black leadership.
Read more
How 6 NRF members are supporting those in need this holiday season
NRF member spotlight: Retailers including Madewell, Kroger and Chewy are spreading holiday cheer.
Read more
NRF Member Spotlight: Petco, the health and wellness company
Petco Store Front
Petco prioritizes its customers’ wallets and the well-being of their friends, furry or not.
Read more
How Staples evolved store services in an everchanging hybrid world
Staples Connect and shipping in a Staples store
NRF member spotlight: Helping customers stay connected and productive on the go.
Read more
8 NRF members making a difference this Pride Month
rue21 Pride Month campaign image
NRF member spotlight: Retailers including Joann, Kroger and Levi’s are working for equity and inclusion.
Read more
NRF Member Spotlight: Creating a community for car lovers
Chemical Guys Detail Garage
Detail Garage/Chemical Guys created a destination for consumers in the retail car industry.
Read more
NRF Member Spotlight: rue21
Rue 21 Memphis
How utilizing consumer data prepared rue21 to navigate the holiday season and meet the needs of Gen Z.
Read more
NRF Member Spotlight: H&M
3 ways H&M is committing to a sustainable future.
Read more
NRF Member Spotlight: Designer Brands
The company strengthens its commitment to diversity and inclusion with cultural assessments and philanthropic efforts.
Read more
NRF Member Spotlight: Love’s Travel Stops & Country Stores
The innovative company is helping the trucking industry go green.
Read more
NRF Member Spotlight: Altar’d State
Consumers have adapted to tech advancements made during the pandemic.
Read more
NRF Member Spotlight: How Rent-A-Center is making a difference
Rent a center
The RAC Cares initiative supports nonprofit organizations such as Boys & Girls Clubs of America.
Read more

Interested in joining?

We want you to be part of our retail community. Connect with the team today at to learn more about our exclusive programs and benefits.