The National Retail Federation’s annual Halloween Consumer survey conducted by Prosper Insights & Analytics revealed that total Halloween spending in 2022 was expected to reach a record $10.6 billion, exceeding the previous year’s record of $10.1 billion.

Read on for more consumer insights from the 2022 survey.

Historical highlights

2022

• Article: 3 Ways Generation Z is celebrating Halloween this year
• Press release: Halloween participation returns to pre-pandemic levels with record spending

2021

• Article: 3 trends driving Halloween celebrations in 2021
• Press release: Halloween Spending Soars as Celebrations Near Pre-Pandemic Levels

2020

• Articles: A closer look at Halloween 2020 and Through the retail lens: Spirit Halloween’s outlook
• Press release: Consumers Anticipate New Ways to Celebrate Halloween, Despite COVID-19

2019

• Article: Halloween shopping trends: Then and now
• Data dashboard: Halloween Consumer Spending and Celebration Plans
• Infographic: Halloween shopping trends
• Press release: Halloween spending to reach $8.8 billion

2018

• Infographic: 2018 Halloween shopping behavior
• Press release: Halloween spending to reach $9 Billion

2017

• Article: 3 trends shaping Halloween shopping in 2017
• Infographic: The 2017 Halloween shopper
• Press release: Halloween spending to reach record $9.1 billion

2016

• Article: The evolution of Halloween: 3 trends to watch
• Press release: Halloween spending to reach $8.4 billion, highest in survey history
• Slideshow: Top 2016 Halloween trends
• Top costumes: Superheroes dethrone princesses

2015

• Press Release: 157 million Americans will celebrate Halloween
• Slideshow: Top 2015 Halloween Trends
• Top costumes: Minions, “Star Wars” characters costumes abound for adults, children and pets

Results of the Halloween spending survey are released each year in late September.