Child looks at holiday window display
Retail Holiday and Seasonal Trends

Winter Holidays

NRF’s holiday surveys gauge consumer sentiment and shopping trends during the holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas. Check out NRF's Winter Holidays FAQs and NRF’s Winter Holidays Historical Highlights for more information on the latest holiday season and years past. Check back often to stay up to date on retail's busiest season.

Holiday shopping
 
Thanksgiving weekend shopping 2022

A record 196.7 million Americans shopped in stores and online over the Thanksgiving holiday weekend.

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Holiday 2022 by the numbers

Slideshow: Click through the interactive slideshow to the left for data on spending and shopping plans from the holiday season.

CNBC Closing Bell
 
NRF on CNBC

NRF President and CEO Matthew Shay appeared on CNBC’s ‘Closing Bell’ to discuss the record number of shoppers over the Thanksgiving holiday weekend. He also spoke about the retail impact of a rail strike.

Watch segment on CNBC

Holiday resources

Winter Holidays
Winter Holiday FAQs
 
A blue door with a holiday wreath hanging
Answers to frequently-asked questions about the holiday season.
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Retail Sales
NRF Says Retail Sales Picked Up in January
 
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Retail sales bounced back strongly in January as inflation eased and income grew, NRF said.
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Retail Sales
2022 Holiday Sales Grew 5.3% to $936.3 Billion
 
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2022 holiday sales grew 5.3% over 2021 to $936.3 billion, falling short of NRF's forecast, but annual sales grew 7%.
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Standing microphone decorated for the holidays

Additional Media Resources

Video Q&A

NRF Senior Director for Industry and Consumer Insights Katherine Cullen discussed the record number of Super Saturday shoppers and insights of the holiday season.

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NRF Senior Director for Industry and Consumer Insights Katherine Cullen discussed expectations of the five-day Thanksgiving holiday weekend and other holiday insights.

View and download video

NRF holiday press calls

Learn more about Thanksgiving weekend shopping numbers in our press call from Nov. 29, 2022.

November 29, 2022 Press Call Recording

Listen to the recording of the Nov. 3, 2022 holiday retail sales press call or review the press call transcript.

Holiday Forecast Press Call 2022
holiday shopper carrying giftwrapped items
 
2022 NRF Holiday Retail Sales Forecast Webinar

NRF Chief Economist Jack Kleinhenz and Senior Director for Industry and Consumer Insights Katherine Cullen discussed NRF’s 2022 holiday sales forecast and the impact of inflation on consumer spending and shopping trends.

Watch now

Historical highlights

Historical highlights show the change in consumer behavior and holiday shopping sales from year over year. Data may change due to ongoing U.S. Census Bureau revisions. Check out highlights from past holiday seasons here.