Connected Commerce

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Connected Commerce

Learn how successful companies and retail leaders approach customer experience, explore new trends, best practices and more through blog posts, videos, research and more. 

Trunk Club stylist helping fit a jacket on customer
Report: Decoding the personalization paradox

5 keys to delivering tailored experiences at scale

New research from NRF and research firm GfK reveals three major societal trends that are driving the desire for personalization and how brands can leverage those trends to optimize their marketing strategy and tactics.

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Digital Council

The Digital Council is a collaborative, networking group of digital leaders focused on the e-commerce, mobile and innovation functions in retail. These senior level experts from NRF member companies represent the breadth and diversity of the retail industry and give their time and knowledge to help advance their organizations, careers and the industry overall. 

The council meets quarterly via virtual calls and in-person meetings at key NRF events including Retail’s Big Show and NRF Nexus.

Professionals working together
Professionals talking with each other.

More ways to connect with marketing and technology industry peers

Explore additional marketing and technology groups to connect and learn from retail industry leaders and experts.
AI Working Group
CIO Council
Marketing Executives Council

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Martin Gilliard, Grant Anderson, Karen Etzkorn and Janet Sherlock at NRF Nexus 2023.
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Retail leaders speaking at NRF Nexus 2023.
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Ananda “Andy” Chakravarty speaking at NRF Nexus 2023.
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Alex Genov speaking at NRF Nexus 2023.
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