Consumer Trends

Gearing up to go back to class

Expecting higher prices, consumers are changing their shopping behavior
Back to school
Lea Grgich
Research Analyst
July 6, 2022

The National Retail Federation collaborated with Prosper Insights & Analytics to ask consumers about the back-to-class season and learn more about how higher prices are impacting shopping plans. Read more below for a look at the ways back-to-school and back-to-college shoppers are navigating higher prices as students gear up for the upcoming school year.

 

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