Research Analyst
Lea Grgich is a research analyst at the National Retail Federation. In this role, she conducts research on consumer trends, spending and industry benchmarking.
Prior to joining NRF, Grgich worked at the U.S. Small Business Administration processing COVID-19 Economic Injury Disaster Loans to aid small businesses that suffered economic injury during the height of the pandemic.
A California native, Grgich received her bachelor’s degree in business administration from Sonoma State University with a concentration in finance and minors in political science and sociology.
Authored by Lea Grgich
How consumers are prioritizing Mom this Mother’s Day
Unique gifts and making memories rank high on the list.
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How consumers are celebrating a record-breaking St. Patrick’s Day
More than half of adults plan to celebrate and total spending is expected to reach a record $6.16 billion.
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3 ways consumers are making Valentine’s Day 2023 special
Consumers are showing the love with near-record spending.
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3 ways Generation Z is celebrating Halloween this year
Younger consumers have more plans than any other group.
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Back-to-school trends to know
Spending on essentials remains strong, plus other insights on how inflation is shaping consumers’ shopping plans.
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Gearing up to go back to class
Expecting higher prices, consumers are changing their shopping behavior.
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