Back to School

NRF has been conducting its annual back-to-school and back-to-college surveys since 2003 with Prosper Insights & Analytics to see how American families will shop for clothing, supplies and other items for the next school year. Check out the resources below for a deep dive into the 2023 back-to-class season.

Back to school
Back-to-school spending to reach $41.5 billion

Consumers are expected to spend record amounts for both back-to-school and back-to-college shopping this year. Back-to-school spending is expected to reach an unparalleled $41.5 billion, up from $36.9 billion last year and the previous high of $37.1 billion in 2021. Back-to-college spending is expected to hit $94 billion, about $20 billion more than last year’s record. Watch the webinar.


Slideshow: View the slides above for data on spending and shopping plans for the back-to-school season.

Watch the webinar


Slideshow: Click through the interactive slideshow for insights from NRF and GfK on generational and back-to-class trends.

Student spending in 2023

Check out back-to-school vs. back-to-college spending habits of consumers this season.

Back-to-Class Data Center

Take a deep dive into the NRF Back-to-Class Data Center to learn more about school shopping consumer trends.

back to school

Historical highlights









More consumer trends

Generation Alpha is already impacting back-to-class shopping
Retail Gets Real Episode 313: GfK’s Rachel Bonsignore on what’s driving back-to-school shopping this season.
Read more
Retail Sales Grew Again in June
Retail sales continued to rise in June even as employment grew more slowly, NRF said.
Read more
Back-to-Class Shopping Expected to Reach Record Levels
Consumers expect to spend record amounts for both back-to-school and back-to-college shopping this year.
Read more
How consumers are prioritizing Mom this Mother’s Day
Unique gifts and making memories rank high on the list.
Read more
Seeds planted for record-high Easter spending
A closer look at what’s driving the expected $24 billion in spending.
Read more
How consumers are celebrating a record-breaking St. Patrick’s Day
More than half of adults plan to celebrate and total spending is expected to reach a record $6.16 billion.
Read more